The ideal patchwork world
Advertising is about selling ideal worlds. But since the world we live in is everything but perfect, we use modern image manipulation technology to help out.
TaylorJames, who shares the same building as the company I work for has specialized in bringing dream world to paper. They also give us a little in-sight into how they create those world. It’s impressive, have a look
BBC mistakes cab driver for MP3 expert in broadcast interview
hillarious – particularly if you look at his facial expression in the first couple of seconds when he gets introduced.
more on Times Online
What do consultants actually do?
In a letter to the US business magazine, Fortune, an American executive, Charles Yarham, explained the remarkable boom in consultancy.
“If you initiate a project on your own and it succeeds, well, that’s your job. If the programme fails, it’s your neck. However, if you hire a consultant and the project succeeds, it’s a feather in your cap. If the project fails, you have a consulting firm to blame. After all, they’re the experts.”
In other words, it’s about the transfer of accountability. Making sure that the dungheap ends up on someone else’s doorstep.
source: Business Telegraph