emconsteroids

Tony Blair on Youtube: “Hello, given my lack of direct experience and indeed personal skills in the new information technology, it’s a big surprise to me as to anyone to learn I’m the first world leader to have his own YouTube channel.

But I do know enough to realize that while I am the first, I certainly won’t be the last.

For noone who wants to communicate is going to be able to ignore the extraordinary reach and accessibility of the new media of which YouTube is a shining example of innovation. [sic.]

So its up to us politicians to use all these channels to communicate, to engage, and of course to consult with the public.

The prize, if we get it right, is not just better decisions by government, but also stronger and healthier and more profound democracies. And that’s in everyone’s interest.

So good luck with it. Thank You!”

No need for any more words, I guess.

Tourists are notoriously hard to please. They spend vast amounts of money and expect to be treated and satisfied accordingly. In a sense, I believe London has one of the most unique tourism propositions in the world. In fact it’s also one of the most clever ones. If this was intentionally or not can be left open, but it certainly works.

It’s all about one of the mightiest forces of nature which is outside human control: the weather.

London’s proposition to tourists is the experience of authentic London rainy and dark weather. Bring your brolly and Mackintosh.

But if you look at the statistics, London has even less rainfall than New York!

As a consequence, tourists will not be disappointed about the weather at all. If it rains, tourists are happy to experience authentic London weather and if the sun shines, they are even more happy, because they think they got one of those very few days of dry weather.

Probably the only disappointed tourists you can find in London are standing in front of London Bridge. Why? Because they were expecting Tower Bridge.

Will in an international society where new materials such as plastic compounds and sophisticated carbon structures change the way aircrafts can be built at a low cost and high quantity change the way we travel?

We don’t know. Anyways, this Eclipse 500 is with no doubt the personal transportation vehicle of my dreams. Should I ever have a spare 1.5m U$, I’d most definitely go for this one.

… this is exactly what you’ve been waiting for!

R.I.P. Weatherbug.

A linguistics professor was lecturing to his English class one day. “In English,” he said, “A double negative forms a positive. In some languages, though, such as Russian, a double negative is still a negative. However, there is no language wherein a double positive can form a negative.”

A voice from the back of the room piped up, “Yeah, right.”

At first, I was slightly disappointed with the newly presented London 2012 Olympics logo. It really looked too random and not very dynamic to me. But the promotion video actually showed me how the concept could fit as a whole.

I assume it’s quite different to create a unique design that is supposed to reflect the zeitgeist in over 4 years time in the future. The designers of the brand did a bold move and only time will tell if they hit the target.

Judge yourself:

I actually quite like the edgy jigsaw shapes of the logo and can see them emerging and fitting into the London cityscape over time. Of course, we need to get familiar with the broader picture of the communication strategy as the logo is just the tip of the iceberg of the whole branding. It’s the most visible though.

The first iPhone Adverts are out on TV!

Check them out:

I particularly like the mapping application.