emconsteroids

Helvetica – the documentary film by Gary Huswit is now available for download in iTunes.

I got myself a limited edition of the movie on DVD last year and saw the movie a couple of times already. Even though it is not exceptionally exciting, it has a few interesting passages. Towards the end of the movie however it’s slightly too long stretched. If you enjoy beautiful fonts though, this is a movie for you. Even just looking at the images makes your heart jump higher … because let’s be honest: Helvetica is the most beautiful typeface ever designed.

What I find striking about the movie being on iTunes are two things:

1.) Distribution has become dirt cheap. Whereas before, you had to produce DVDs including all sorts of material such as DVD packaging, cover design, DVD design and merchandising, nowadays you simply upload it to what is to become the universal gate for software. This is good for the producers, the consumers and above all: Apple. This however is a worry to media distribution companies such as Universal, Sony, Warner and the such.

2.) The second thing that strikes me about this is what I’ve just done can be done easily: recommending or linking to it. This for sure will drive sales as a sale is basically less than 5 clicks or 5 seconds away from here. I find it wrong that I can generate value for all those guys mentioned above (the consumers, the producers and Apple) without seeing a single penny.

Something has to be invented here. I’m working on it. Stay tuned!