emconsteroids

Advertising Agency: McCann Erickson, Tel Aviv, Israel
Creative Director: Ido Ben Dor
Copywriters: Asaf Zelikovich, Elad Gabison
Art Director: Geva Gershon

This one is old, but still funny and articularly timely with the release of GTA 4:

I love the idea as well as the execution with all the attention to details. Well done!

Agency: Wieden + Kennedy, Portland, 2006

I get more and more the feeling, that sophisticated interactive online marketing websites has become increasingly common. Check out a couple of interesting marketing campaigns which probably costed more to produce than a 30 second advertising spot:

Cadbury Chocolate:

Coke Zero:

Smirnoff:

Highe-Chen:

Ikea:

I *love* great advertising. Like this one:

Via http://www.frederiksamuel.com/blog/2008/01/vw-golf-r32-2.html

At first, I was slightly disappointed with the newly presented London 2012 Olympics logo. It really looked too random and not very dynamic to me. But the promotion video actually showed me how the concept could fit as a whole.

I assume it’s quite different to create a unique design that is supposed to reflect the zeitgeist in over 4 years time in the future. The designers of the brand did a bold move and only time will tell if they hit the target.

Judge yourself:

I actually quite like the edgy jigsaw shapes of the logo and can see them emerging and fitting into the London cityscape over time. Of course, we need to get familiar with the broader picture of the communication strategy as the logo is just the tip of the iceberg of the whole branding. It’s the most visible though.

The first iPhone Adverts are out on TV!

Check them out:

I particularly like the mapping application.

You may already know it. If not, be warned, this is something, you will never ever forget anymore. And here it is: There’s an arrow in the FedEx logo. Can you spot it?

If you can’t see it, read how the FedEx logo came into place.

Using animals is always a very effective way to draw attention in advertising. Even better if there is a quick-witted twist to it. Check out this funny Pedegree advertising:

Via: Design/Advertising Goodness

Advertising is about selling ideal worlds. But since the world we live in is everything but perfect, we use modern image manipulation technology to help out.

TaylorJames, who shares the same building as the company I work for has specialized in bringing dream world to paper. They also give us a little in-sight into how they create those world. It’s impressive, have a look